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Website cookies and user control

Ensuring user trust is a core value at Edge Serene. This Cookie Policy explains the cookies deployed on our website, their intended purposes, and how they support a better user experience. It also outlines the controls available to users to approve, reject, or customize cookie usage whenever necessary.

Cookies and online tracking tools

Cookies are small data files stored on your device when you visit a website. They support website functionality, enhance performance, and remember details from your visit, such as preferences or selected language.

Session cookies

Session cookies are short-lived and are deleted once you close your browser. They help maintain smooth navigation and personalization during a single visit.

Persistent cookies

Persistent cookies remain on your device until they expire or are manually removed. They allow websites to recognize repeat visitors and store preference information.

Web beacons

Web beacons, also called transparent GIFs, are small images placed within web pages. They assist in tracking user activity and managing site content without saving data on your device.

Flash cookies

Flash cookies or LSOs store information related to user interactions with multimedia content, particularly video-based features.

Pixels

Pixels or tags may be embedded in websites or emails to track engagement, such as identifying when an email from Edge Serene is opened or viewed.

Cookies we use

Cookies play a key role in improving website performance, monitoring visitor activity, and supporting security measures. The categories of cookies used include:

Performance cookies

Performance cookies gather anonymous information about website usage, helping us analyze visitor behavior and enhance site functionality.

Functionality cookies

These cookies help the website remember user preferences, ensuring a smoother and more tailored experience.

Security cookies

Security cookies are used to enhance website protection by detecting potential vulnerabilities and preventing unauthorized access.

First-party vs third-party cookies

To ensure efficient website operation, we implement both internally managed cookies and cookies provided by third-party services.

• First-party cookies: these cookies are set by our website and are used to remember your activity and preferences, helping to improve your browsing experience.
• Third-party cookies: third-party cookies come from external service providers and may be used for analytics, interaction monitoring, or delivering enhanced website services.

Purpose of cookies on our website

Cookies help maintain efficient website functionality, analyze site usage, and adapt content to user preferences.

Essential website operations

Essential cookies allow the website to function properly by supporting navigation, secure access, and form handling. Some services may not be available without them.

Performance analytics

Analytics cookies help us assess how users engage with the website, enabling continuous improvements in design and usability.

User customization

Customization cookies remember user choices and browsing behavior to provide more relevant content and a personalized browsing experience.

Cookie preference management

Cookie preferences can be managed through your browser settings, allowing you to approve or block cookies as desired. Blocking cookies will not restrict website access, but some features or services may be limited.

Amendments to the cookie policy

We may update this Cookie Policy as needed to comply with legal requirements, adopt new technologies, or reflect business changes. Users are advised to review this page periodically. Continued website use after changes confirms acceptance of the updated policy.